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About Shada

Shada for home, for work, for life

Lighting solutions for home, for work, for life

Welcome to the Shada website. Shada was founded in 2001 by Jos Boas Berg. At first Shada specialized in incandescent, halogen and energy-saving lamps, which then turned to LED lighting as its core business. We aim to provide the best possible service. From idea to concept to product. Our amazing team of creative, innovative, and technically skilled people ensure that the lights of Shada always meet the quality standards and latest requirements. Be it for our professional lighting or consumer lighting.  

We aim:  

“To be the leading specialist in LED lighting providing professional and high-quality products at a fair price for everybody.”

How?  

By challenging ourselves daily, caring about our customers and meanwhile enjoying what we do. So that in the future “everyone will have access to high-quality LED lighting”.

Our aim

Business to Business

Shada supplies its products exclusively to other businesses. We supply to both wholesale and retail stores in the Benelux, Germany, Switzerland, France, Spain, and Austria.

Highest quality possible

In addition to the required tests, we test all our products extensively as well to guarantee an excellent quality. To do so we maintain our own laboratory at Apeldoorn with an Ulbricht sphere and an aging space.

Assortment

At Shada we offer a wide range of LED light solutions. All products are placed under the following brands.

Die LED's light basic Serie umfasst eine begrenzte Auswahl an Einsteigerprodukten. Perfekt für Menschen, die LED-Beleuchtung zu einem vernünftigen Preis-/Leistungsverhältnis ausprobieren möchten. 

Die Lichtlösung für in und um das Haus. Dieses Sortiment besteht aus LED-Röhren, Leuchtmitteln, Strahlern, Deckenleuchten und LED-Stripes. Kurz gesagt, alles, was für das tägliche Leben rund um das Haus benötigt wird.

Eine breite Palette, die alle Beleuchtungsbedürfnisse für viele verschiedene Projektangwendungen erfüllt, wie z. B. die Beleuchtung von Geschäften und Schaufenstern, Lagern, Büros, Außenbereichen und Ställen. Das Sortiment besteht aus Produkten von hoher Qualität (geeignet für Dauerbeleuchtung) und mit langer Lebensdauer. Die Marke umfasst LED Unterbauleuchten, LED Hallentiefstrahler, LED Deckenleuchten, LED Panele und LED Flutlichtstrahler.

Die Marke für mobile LED-Beleuchtung. Beliebt bei Handwerkern und ambitionierten Heimwerkern. Die Produkte zeichnen sich durch Sicherheit, Zuverlässigkeit, hohe Wasser- und Staubbeständigkeit aus.

Lichtsteuerung für den professionellen Markt. Die Marke besteht aus mehreren Arten von Dimmern mit intelligenten technischen Extras, wie z.B. die automatische Erkennung der Art der Last und der Dimmweise.

Professionelle Stromlösungen für zu Hause. Die Marke besteht aus mehreren Steckdosen mit (intelligenten) technischen Extras, wie z.B. automatische Erkennung des Ladeprotokolls eines Gerätes und Schnellladung.

Private label

Private label

 

 

Shada offers companies the opportunity to create products for their own brands. Shada has multiple preferred suppliers with whom we regularly develop products, and we have on-site quality control.

Furthermore, we have several designers on staff that specialize in creating packaging for private label products.

Locations

Customer satisfaction and product quality are always important to us. To guarantee this, we are active in four locations worldwide:

 

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1. Headquarters Apeldoorn, The Netherlands

Our headquarters is situated in Apeldoorn, the Netherlands. Here we have a warehouse of 7000m² and the following departments: 

  • Customer service 
  • Finance
  • Logistics
  • Marketing and PR
  • Purchase
  • Research and development
  • Sales
Jos Boas Berg - Managing Director
Hugo Neefs - Purchasing Director

2. Sales office Germany 

Shada has a sales office in Germany with Matthias Hartmann (Also co-owner) as sales director.

Matthias Hartmann - Sales Director
Michael Goor - Key Accountmanager

 

3. Subsidiary China

Our subsidiary in China consists of around 10 employees and is responsible for tracking and securing the containers, quality control, contact with the different factories and processing data.