About Shada

Shada for home, for work, for life

Lighting solutions for home, for work, for life

Welcome to the Shada website. Shada was founded in 2001 by Jos Boas Berg. At first Shada specialized in incandescent, halogen and energy-saving lamps, which then turned to LED lighting as its core business. We aim to provide the best possible service. From idea to concept to product. Our amazing team of creative, innovative, and technically skilled people ensure that the lights of Shada always meet the quality standards and latest requirements. Be it for our professional lighting or consumer lighting.  

We aim:  

“To be the leading specialist in LED lighting providing professional and high-quality products at a fair price for everybody.”


By challenging ourselves daily, caring about our customers and meanwhile enjoying what we do. So that in the future “everyone will have access to high-quality LED lighting”.

Our aim

Business to Business

Shada supplies its products exclusively to other businesses. We supply to both wholesale and retail stores in the Benelux, Germany, Switzerland, France, Spain, and Austria.

Highest quality possible

In addition to the required tests, we test all our products extensively as well to guarantee an excellent quality. To do so we maintain our own laboratory at Apeldoorn with an Ulbricht sphere and an aging space.


At Shada we offer a wide range of LED light solutions. All products are placed under the following brands.

The LED’s light basic series includes entry level products that are perfect for first time buyers that want to try out our products for a reasonable price / quality ratio.

The light solution for in and around the house. This range consists of high-quality LED tubes, bulbs, floodlights, ceiling lights and LED strips. In short everything that is needed for everyday life around the house.

A wide range fulfilling all lighting needs for different projects, such as illumination of shops and shop windows, warehouses, offices, outdoor and stables. The range consists of products that are of a high-quality (suited for permanent lighting) and have a long lifespan. The brand includes LED TL luminaires, high bays, ceiling lights, panels and spotlights.  

Did I leave the light on in the kitchen? Are the windows closed?

Never worry about this again with help of our Idinio smart home series. Smart products make your home a more pleasant place to live in: lights turn on automatically when you come home and your home, garden and rooms can easily be monitored from a distance with smart cameras and sensors.

The brand for portable LED lighting. Popular with handymen and ambitious do-it-yourselfers. The products are characterized by safety, reliability, high level of water and dust resistance.

Light control for the professional market. The brand consists of several types of dimmers with smart technical extras, such as automatic detection of the type of load and dimming method.

Professional power solutions at home. The brand consists of several sockets with (smart) technical extras, such as automatic recognition of the charging protocol of a device and fast charging.

Private label

Private label



Shada offers companies the opportunity to create products for their own brands. Shada has multiple preferred suppliers with whom we regularly develop products, and we have on-site quality control.

Furthermore, we have several designers on staff that specialize in creating packaging for private label products.


Customer satisfaction and product quality are always important to us. To guarantee this, we are active in four locations worldwide:



1. Headquarters Apeldoorn, The Netherlands

Our headquarters is situated in Apeldoorn, the Netherlands. Here we have a warehouse of 7000m² and the following departments: 

  • Customer service 
  • Finance
  • Logistics
  • Marketing and PR
  • Purchase
  • Research and development
  • Sales
Jos Boas Berg - Managing Director
Hugo Neefs - Purchasing Director
Leen de Jong - Key Accountmanager Benelux, United Kingdom, Nordics

2. Sales office Germany 

Shada has a sales office in Germany with Matthias Hartmann (Also co-owner) as sales director.

Matthias Hartmann - Sales Director
Michael Goor - Key Accountmanager


3. Subsidiary China

Our subsidiary in China consists of around 10 employees and is responsible for tracking and securing the containers, quality control, contact with the different factories and processing data.